Ben Grossman, along with his brother, David, are the fourth generation of family leadership and have been leading Grossman Marketing Group for ten years. Their family business was founded as Massachusetts Envelope Company in 1910 by Maxwell Grossman, whose lifelong dream was to own his own business. Now, 111 years since its founding, the company is a full-service resource helping clients with a broad range of traditional and digital marketing needs.
Ben Grossman holds a BA from Princeton University and an MBA from Columbia Business School. Prior to Columbia, Ben worked as a strategy consultant to Fortune 500 clients, as well as started and sold a sportswear and marketing firm.
In this episode of Family Business Today, Ben will share:
The story of how Grossman Marketing Group has evolved over time and throughout generations
How observation and continuous learning paired with a mind for application can help you in your family business
How important his time outside the family business gaining experience, both in the consulting world and in the start-up world, has been in helping him lead his family business
That a large part of his family business’s longevity is to not take anything for granted
How he and his brother started their tenure as leaders of Grossman Marketing Group by asking people’s input into the company using the HR stop-start-continue method
And more…
To learn more about Grossman Marketing Group, visit www.grossmanmarketing.com.
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Until next time, There’s No Business Like Family Business…..We Know!