Our guests today are Morgan Weinstock and Jackson Wetherington.
Morgan is a founding member and the driving force behind the marketing strategy at Jackson Morgan Southern Cream. With over a decade of experience in the spirits industry, Morgan brings a unique blend of innovative creativity and familiarity to Jackson Morgan, a family-owned and operated business established in the small town of Fayetteville, Tennessee. Morgan's journey into the spirits industry was a natural progression from her background in luxury event planning and hospitality. In her current role, Morgan handles a wide range of responsibilities, including overseeing the overall marketing strategy, coordinating paid media, directing photoshoots, managing events, and fostering brand partnerships.
Jackson is the operations director for Jackson Morgan Southern Cream, a role he officially took on in June 2022 after years of part-time involvement with the company since its inception. Jackson’s journey into the industry was influenced by his upbringing near Jack Daniel’s distillery, the rising popularity of flavored spirits, and the feeling of family connection that led to the creation of Jackson Morgan Southern Cream. In addition to overseeing demand forecasting, production scheduling, and vendor management, Jackson also contributes to marketing efforts and new product launches.
In this episode of Family Business Today, you will learn:
How their business has evolved since Alfred Wetherington's whiskey still in 1921.
What it is like to co-lead their family business with a sibling and how they worked together to carve out their individual roles.
How Morgan Southern Cream encourages people to slow down and truly connect with one another
What slowing down looks like in their own lives and how that helps them connect with their customers
How clear boundaries, open communication, and outside voices help navigate their business in making family and business decisions
And more…
To learn more about our guests and their business, visit https://sipjacksonmorgan.com/.
At the Tennessee Center for Family Business our passion is to help business owners create a positive environment in which their family THRIVES, their business performs and working together they create a lasting family legacy. To learn more about the Tennessee Center for Family Business visit www.tncfb.com.
If you are considering a transition in your family business contact us today for a FREE Transition Assessment (follow link) and receive a one-on-one review of your business transition preparedness with a family business consultant.
Until next time, There’s No Business Like a Family Business…. We Know!